Mark Lavoritano
I make websites and apps and magazines and brands and whatever you need. And I’m just an email away: mark@lavoritano.com.
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What I’ve worked on recently
Mosaic
As Chief Product & Design Officer, I defined the strategy and vision for Mosaic’s (IAC) $160M+ ARR consumer product portfolio, leading a team of 75 across design, product, research, writing, and brand creative.
After driving a significant turnaround during my 2-year tenure, Mosaic was acquired in January 2024.
Better
I built and scaled Better’s first design research team. Our group was responsible for developing customer insights, building digital products, and driving innovation initiatives during a period of sustained growth and expansion.
PGA TOUR
I led global research and strategy for the PGA TOUR’s digital platform (app, web, live). The new products are designed to support the behaviors and preferences of modern fans while also reshaping the PGA’s digital business model for the future. Check out the new app here.
Embedded with Google’s team, I helped rearchitect and redesign the Google Store. We turned an ever expanding hardware catalog into a simple, intuitive experience that helps shoppers discover, learn about, and (most importantly) buy Google’s products.
What I’m good at
Leadership
- Bringing energy to work that’s built around optimism and pragmatism
- Building, leading, and retaining high-performing teams
- Trusting and empowering those teams to do the work better than I can
Strategy
- Defining the customer needs and business problems a product should solve
- Understanding the broader context in which the product needs to succeed
- Quickly turning those insights into prototypes and testable concepts
Communication
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Delivering innovative work through clear, opinionated communication
- Inviting others into the process to drive decision making and commitment
- Building a shared criteria for providing feedback and adjusting the plan
Past projects and clients
Mosaic, Weaverly Brand Studio, The Surfer’s Journal, Better, Juxtapose, Gather, Google Store, NBA, PGA, Havaianas, Bank of Hawaii, Google ATAP, Fox Sports, Nike, Belong, Fueled, Instagram, Facebook, Patagonia, GoDaddy, Aerospace Corporation, Sunpower, Quicken, Dwell
Where I’ve worked
2022 - 2024
Chief Product & Design Officer, Mosaic
2021 - 2022
Director of Research & Strategy, Better
2019-2021
Strategy Director, Work & Co
2018-2019
Strategy Director, Instrument
2016-2018
Strategy Director, Third & Grove
2015-2016
Director of Product, Dwell
2012-2015
Director of Operations, The Surfer’s Journal
2010-2012
Digital Strategist, Seer Interactive
2009-2010
Interactive Specialist, TrueAction
2008-2009
Digital Coordinator, K’NEX
Side missions
The Surfer’s Journal
It’s hard to believe that my first lunch with Steve & Debbee Pezman, Jeff Divine, and Scott Hulet was more than 10 years ago (!). Since my full-time days ended, I’ve been lucky enough to play a small part in the ongoing evolution of the best print magazine in the world.
UKMC / OHSU
As part of her surgical practice, my partner, Dr. Natalie Krane, leads a nationally-recognized program that aims to measure the efficacy of minfulness meditation as a form of pain management after surgery. I’ve supported the effort by designing and building a mobile experience that delivers Headspace-like audio files for patients to access after their surgical procedures.
Belong and Gather
Working with friends is always fun. Working with friends to help create new brands that provide healthcare to historically under-served populations? Sign me up every time. Over the course of late nights, early mornings, and lots of direct conversations with their patient population, I helped bring Belong and Gather to life with Matt, Andy, and Erin.
What else?
I volunteer at the Portland Library.
Stop by, say hello, buy a book.
It’ll be the best $2 you spend all month.
©2024